CLIENT
COLGATE
AGENCY
ATTRACTIVE AMBIENT
DATE
06/04/2011
SERVICES
DESIGN AND LAYOUT, 3D ANIMATION, MOTION GRAPHICS, SOFTWARE DESIGN AND DEVELOPMENT

TOUCHSCREEN KIOSK

Imagine a giant 42 inch iPad standing upright where curious shoppers can browse contents, play a game or participate in a simple survey and questionnaire.

The information and promotion kiosk for Colgate's Malaysia and Singapore road show and on ground events was a large vertical standalone touch screen, complete with audio and video capabilities, able to integrate a wide range of marketing mix; brand and product digital brochure, TVC, 3D Application & animation, advertisers video library, survey & questionnaire, digital forms, consumer data and call to action voice over announcer.

The Windows based HD Application was tailor made to showcase product benefits as well as capture the attention of busy shoppers and draw traffic towards the booth. A Branded Advergame was designed and created as part of the content for the younger target market.