CLIENT
COKE MALAYSIA
AGENCY
RED ARCHER EVENT MANAGEMENT
DATE
12/09/2011
SERVICES
DESIGN, 3D ANIMATION, MOTION GRAPHICS, SOFTWARE DESIGN AND DEVELOPMENT

UNLEASH YOUR SEMANGAT

In the midst of cheers and waves of thunderous claps the Semangat Meter flares up and blaze to its maximum, inciting the crowd to holler even louder unleashing their force and passion. The word "Semangat" means vital force, energy or passion.

The Semangat Meter was created for the "Konsert Semangat Inspirasi" Coca Cola that was held in Kuala Lumpur, Penang, Johor Baru and Kota Kinabalu simultaneously on the 11th of December 2011.The concert was part of Coca Cola's ongoing "Buka Semangat Campaign".

The Semangat Meter is a custom made digital meter that measures the audience feedback in the concert as they roar in excitement.The idea of the Semangat Meter was conceived by Coca Cola. Red Archer the on ground event organizer for Coca Cola's Buka Semangat Campaign worked closely with Double Digital Studios' Technical Director Timothy Grass to develop the Semangat Meter.

The 3D visual imaging and software for the dedicated application of the Semangat Meter was written by Timothy Grass. The visual display was executed by our sister company Insight-Visuals. Danny Hoo the Executive Producer of Insight Visuals coordinated the operators for the live action display.